This week I did two events. One on Copywriting for e-commerce Facebook Ads and another on Facebook Ad Trends for 2020. Both were phenomenal btw. Want to know the biggest thread running through them? Yep, you guessed it. Stop overthinking everything! Stop getting so granular in your...
I consider myself a studier of people. On one side, I get to work with entrepreneurs & business owners and see inside their businesses. I gain insight into why some are streaming ahead growing in size and revenue, while others are wondering whether it’s time...
When was the last time you went through your own booking process? Or bought a product through your own store? A few weeks ago, I found out that my contact page form had been broken for a few months so without realising it, I'd been stopping people from...
Honestly, the biggest kick I get out of writing this every week is that I get to connect with fellow humans (that’s you!) Too often in the world of automated sales funnels, worrying about retargeting or selling more online courses or products there can be something...
Running ads can be risky. You’re spending money that you may not see an immediate return on. Posting online can be risky. You might put a few noses out of joint by having an opinion. But you know what else is risky? Not taking these risks. Continuing to...