Installing the Facebook Tracking Pixel & Verifying Your Domain
In order to run paid ads on Facebook, you’ll want to install the Facebook Tracking Pixel. With the recent Apple updates that are affecting the Facebook Ads Manager platform, even if you have the Facebook Tracking Pixel installed, you need to also verify your domain. Why do we want to […]
Five Mistakes People Make When Running Facebook Ads on a Small Budget
Listen up & subscribe on your favourite listening platform! Apple Podcasts| Spotify | Stitcher | Anchor.fm Only have a small Facebook ads budget? Then you probably don’t want to waste your time and money making these mistakes! (Although it’s never a mistake if you’re always learning!) However, if you want to spend your budget in […]
Split Testing Facebook Ads on a Small Budget
Listen up & subscribe on your favourite listening platform! Apple Podcasts| Spotify | Stitcher | Anchor.fm Split testing is one of the best parts of running Facebook ads. The platform allows you to test a huge number of factors, whether it’s locations, audience interests, placements and your ad creative. In this episode, I share […]
Three Approaches to Building Your Online Audience: Facebook Ads on a Small Budget
Listen up & subscribe on your favourite listening platform! Apple Podcasts| Spotify | Stitcher | Anchor.fm In this episode, I share three different ways to build your audience online – organic, paid ads, and a hybrid approach. Learn simple hacks for improving your reach on Instagram and Facebook as well as what happens if […]
Miranda Ivey is a go-to Australian online business mentor and marketer. An internationally recognised Facebook Ad Management specialist, she is dedicated to helping small businesses, practitioners and coaches grow their customer base by leveraging their unique market position. Together we create stand out businesses through paid advertising, strategic marketing and social media credibility. I do what I do because I believe every business, whether you’re starting out or 20 years in, should have the opportunity to share their uniqueness with the world, be heard and be paid.