About

You're not here to be ridiculously busy. You're here to build something worth having.

Hey there, if you’re reading this now, I bet you’re good at what you do. Your clients get results, people refer you, and everything feels “fine”

But if you have a niggling suspicion that fine isn’t what you signed up for…

You’re in the right place.

If you’ve tried the “online course road” and things haven’t ended up how you wanted…

You’re in the right place.

If it feels like you’re working too many hours for too little return with clients who drain you and this solo business owner gig feels more just like a job…

You’re in the right place.

The problem isn't your Instagram

A lot of business owners think that they just need to “post more”.

Better yet, outsourcing to ChatGPT for “more” is the way to go.

That leads to more disconnect.

You need to first get clear on exactly how and when you want to work (you’re the boss aren’t you?)

Then who you want to target, followed by a strategy that will move the needle – not just bring in more “work.”

You might know me for my Facebook Ads Management... (Do I still do that?)

After spending over $1 million ads for clients, and also training 150+ business owners on how to run their own here’s the scoop…

I don’t just do ads 😉

The thing is not every business needs ads

I’ve advised on so many strategies from starting a podcast, to creating better video, to personalised outreach and my favourite, using that email list that is often sitting there untouched before you run ads.

Ads don’t solve problems, they just tell you what is a problem faster.

So finding out what the problems are first, fixing them and then adding ads into the mix is a better use of time and money for alot of business owners.

If you’ve tried the “online course road” and things haven’t ended up how you wanted…

You’re in the right place.

If it feels like you’re working too many hours for too little return with clients who drain you and this solo business owner gig feels more just like a job…

You’re in the right place.

So who's my niche?

Clients who are open to new ideas, with a growth mindset.

It’s solo business owners, or those with a small team who are over scrambling to get things done, working as a Marketing Strategist advising your team on what actions to take.

For businesses with a turnover of $1 million and more, I work as a Fractional Marketing Officer, contracted to work in your business.

For those wanting Meta and Google Ads management, head over to Byron Digital to see how we can work together.

About Me

Since starting out in Marketing and PR back in my early 20s, I’ve always kept my eyes and ears open to what’s happening next in the world of Marketing.

Who gets the most out of working with me

You’re established.

You’re not starting from scratch.

You’re probably undercharging.

But you feel stuck in a version of your business (or life) that no longer fits the life you want.

You’ve got an idea for an offer, a course, a package, a new direction that’s been sitting in a Google Doc for months because there’s never enough time or headspace to make it happen.

You’re motivated, smart, and incredibly empathetic.

Let’s have a chat about what the next step in the right direction looks like for you.

Book a free 30-minute call. We’ll look at where you’re at, what’s not working, and what life and business will be like when it is working.

My Approach

SUSTAINABLE

I’ll help you create rhythms and systems that keep working, even when life gets messy.

QUIRKY INNOVATION

Your quirks are your magic. We’ll say adios to cookie-cutter marketing and hola to strategies that reach your ideal clients.

PROFITABLE 

You and I can’t eat likes. Together we’ll make sure your ideas turn into daily sales and long-term income.