Lead Magnet. Opt in. Free gift. Whatever you wanna call it, they all do the same thing. They’re a way of giving people something in return for their email address. Let me tell you a story. When I joined my previous business Dotti Media in April 2014,...
Tell us about you & what you do… I’m Jenny de Lacy and I’m the Visibility Coach. I am a video marketing strategist with a 25 year background in writing for and presenting to audiences from 2-200 people. I realised there was a knowledge gap here in...
If you’re on Instagram, chances are you’ve either seen hashtags or you’re using them yourself. They’re a great way to spread your image further than just your followers but they can also get pretty annoying if they’re used in the wrong way (#amIright?!) I want...
Think Local Businesses can only grow a (small) local following on Instagram? Think again. Instagram is such a great platform for so many different types of businesses, that if what you’re doing is eye catching, fun or fabulous there’s no reason why you can’t have...
Over the past few years I’ve spent a fair amount of money on professional development, and I can honestly say that Social Media Manager School has been one of the best investments out of everything. The sheer volume of content that Andrea & Phyllis have collated,...