It's a BIG question that I often come up against.People assume that the more they spend on Facebook ads, the less involvement they need to have on their social media pages.But it couldn't be further from the truth.To me, Facebook & Instagram as an eco-system....
I've been running Facebook ads for 3+ years now. It's not a career* that I necessarily chose but now I love it and I'm addicted to it's creativity, the results and the continual problem solving. In this role, I speak to people all the time who...
When people come to me for help, they often want the magic marketing pill to get them the results they desire. And while I talk to them on the phone, I’m checking out their online social presences. Trying to find what ‘defines’ them. What makes them...
I’m going to share something a little personal here… And it’s something I touched on in my webinar this week too. When I was running the ads for my recent webinar something happened. It didn’t feel right. I didn’t know if I was attracting the right...
I think there’s a lot of confusion about whether you can manage your ads yourself (you can) vs spending $$ getting another person or consultant to run them for you. So this week I’m sharing what I see as the three different levels of running...