I think there’s a lot of confusion about whether you can manage your ads yourself (you can) vs spending $$ getting another person or consultant to run them for you. So this week I’m sharing what I see as the three different levels of running your Facebook ads.
What’s involved with Ads Management?
Facebook ads management varies greatly in terms of what you receive and what you end up with. I can’t speak for other managers but I thought I’d share how I work with people.
Before I go on, here’s a few red flags to look out for…
Some ads managers go so far as to adding their own separate pixel to your website and running your ads out of their account to keep what they’re doing ‘hidden’. Also make sure that if the relationship ends you retain all the existing ads so you’re not left wondering where your ad spend actually went.
Usually it starts with sitting down with a client to find out what their goals are. I used to focus mainly on online launches for courses etc however now I feel as though I have more attuned to the evergreen model.
That is ads are on all the time, you’re optimising for an end goal that may be down the end of a funnel.
Some examples might be:
Other ads managers may have an ecommerce focus, local businesses or a focus in a particular niche.
If you’re someone who totally can’t handle the thought of running your own ads because it’s ‘too confusing’ or you get approached by a company to run your ads, then here’s my advice when talking to a potential Ads Manager or company
Things to know about Facebook ads coaching…
To me, you go after coaching when you’re ready to step it up and be seen. You’re at the point in your business when word of mouth hasn’t exactly dried up but you’d like it to be a little more impressive. Coaching works well when your social media game is strong but some coaches can also advise on how to get traction.
Can you DIY your Facebook ads?
I love love love it when I read someone share their results in some Facebook groups I’m in about their ‘self-taught’ Facebook ads strategy that’s making them mega bucks. As it proves the point that often business owners are the best people to run their ads. As the person who knows your business best, you’ll be leveraging your own knowledge to get results.
Hopefully this clears up which option may be right for where you’re at in your business. If you’ve got any questions, post them below, book in a free strategy call or send me a message as I’m more than happy to answer them.