Lead Magnet. Opt in. Free gift. Whatever you wanna call it, they all do the same thing. They’re a way of giving people something in return for their email address. Let me tell you a story. When I joined my previous business Dotti Media in April 2014, we had a list of 45 people. Not …
What’s a Lead Magnet and Do You Really Need One? Read More »
Miranda Ivey is a go-to Australian online business mentor and marketer. An internationally recognised Facebook Ad Management specialist, she is dedicated to helping small businesses, practitioners and coaches grow their customer base by leveraging their unique market position. Together we create stand out businesses through paid advertising, strategic marketing and social media credibility. I do what I do because I believe every business, whether you’re starting out or 20 years in, should have the opportunity to share their uniqueness with the world, be heard and be paid.
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