Many business owners think that running Facebook ads will solve all their problems. However, as an experienced Facebook ads Manager I don’t recommend them if you’re just starting out. By using your organic social posts and working out where you can be more consistent with your marketing, you’ll be able to build momentum without running …
Why I don’t recommend using paid ads if you’re just starting out Read More »
People often come to me wanting to run their Facebook ads for to get their business or online programs ‘out there’. With my background in PR & festival marketing, an online launch comes naturally to me and I’m often asked to train people in how to run ads or completely ‘take over’ the running of …
Are Facebook Ads truly the answer to all your problems? Read More »
If you’ve ever tried to feed a toddler dinner, you’ll know that it’s no easy task. For me it’s complicated as one of my kids likes her food separate and no sauce whatsoever. The other loves to chow down a beef stew-like he hasn’t eaten all day. As I was attempting to get them to …
Facebook Ad Objectives Explained (by feeding children) Read More »
Facebook ads, Social Media Marketing It’s a BIG question that I often come up against.People assume that the more they spend on Facebook ads, the less involvement they need to have on their social media pages.But it couldn’t be further from the truth.To me, Facebook & Instagram as an eco-system. Everything is intertwined in a …
Can you just throw lots of money at Facebook ads (and it will work?) Read More »
Facebook ads I’ve been running Facebook ads for 3+ years now. It’s not a career* that I necessarily chose but now I love it and I’m addicted to it’s creativity, the results and the continual problem solving.In this role, I speak to people all the time who starting out as a Facebook ads Manager or …
The Difference Between Good & Great Facebook Ads Managers Read More »
Marketing Strategies, Social Media Marketing This week has been a little tough if you run ads for yourself or for others.The reason being, Facebook Ads Manager has been going through a pretty major overhaul to make our lives ‘easier’ but also making them harder by taking the whole system offline. And making the new interface …
How do you know if you’re ready for lead generation? Read More »
Facebook ads, Marketing Strategies, Online Marketing Tools I think there’s a lot of confusion about whether you can manage your ads yourself (you can) vs spending $$ getting another person or consultant to run them for you. So this week I’m sharing what I see as the three different levels of running your Facebook ads. …
The difference between Facebook Ads Management, Ads Coaching & DIY Read More »
Social Media Marketing It so easy to press that Boost Post button! Facebook actively encourages it! They tell you other people are boosting similar posts so you start to think… maybe I should…There are some definite types of businesses that should definitely boost and I cover them in this video too.BUT if you’re running an …
Why Boosted Posts May Not Be The Best Type of Ad For You Read More »
Social Media Marketing Have you ever thought….Why. Won’t. Anyone. Like. My. Posts.It’s Facebook’s fault you cry! It’s the algorithm! Organic reach is dead! Why bother?!Why bother? Because using social media is still one of the most cost-effective ways for you to put yourself in front of people who you can then use your charm (yes …
Marketing Strategies, Social Media Marketing If you’ve tried running Facebook ads and think that they’re a waste of money, here’s a free tactic that you to try that can transform your experience.If you have a Facebook page where you never post anything and get low engagement it will affect how well your ads perform. You …
Better Engagement on Your Page = Better Facebook Ads Read More »
Miranda Ivey is a go-to Australian online business mentor and marketer. An internationally recognised Facebook Ad Management specialist, she is dedicated to helping small businesses, practitioners and coaches grow their customer base by leveraging their unique market position. Together we create stand out businesses through paid advertising, strategic marketing and social media credibility. I do what I do because I believe every business, whether you’re starting out or 20 years in, should have the opportunity to share their uniqueness with the world, be heard and be paid.
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