Split testing is one of the best parts of running Facebook ads. The platform allows you to test a huge number of factors, whether it’s locations, audience interests, placements and your ad creative. In this episode, I share that the best way to use a small budget if you also want to split test is to focus on your ad creative. That is testing an image ad with a video ad, or long copy vs short copy. The reason why it’s a good idea to do this is because it’s hard to know exactly what your audience will resonate with best and it’s always a good idea to keep your options open!
Resources mentioned in the show:
My Facebook ads copywriting guide for health professionals
Not quite ready for Facebook ads but still want to understand online marketing better? Check out my book No One Wants To Buy Your Stuff
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