This week I did two events. One on Copywriting for e-commerce Facebook Ads and another on Facebook Ad Trends for 2020. Both were phenomenal btw. Want to know the biggest thread running through them? Yep, you guessed it. Stop overthinking everything! Stop getting so granular in your...
Let's face it, sometimes I feel like I totally suck at social media. That there’s no way I can be part of the conversation because my thoughts are coming out in fits and starts. I don’t want to be part of the noise. I’ve got...
It's a BIG question that I often come up against.People assume that the more they spend on Facebook ads, the less involvement they need to have on their social media pages.But it couldn't be further from the truth.To me, Facebook & Instagram as an eco-system....
When people come to me for help, they often want the magic marketing pill to get them the results they desire. And while I talk to them on the phone, I’m checking out their online social presences. Trying to find what ‘defines’ them. What makes them...
I’ve been on the inside of countless online course, membership launches. I’ve sold programs on evergreen and through many different means. Let’s just say at least 50. Probably not 50 different clients but 50 different versions of a ‘course launch’ sometimes for the same course...