In order to run paid ads on Facebook, you’ll want to install the Facebook Tracking Pixel. With the recent Apple updates that are affecting the Facebook Ads Manager platform, even if you have the Facebook Tracking Pixel installed, you need to also verify your domain. Why do we want to track our website visitors? If …
Installing the Facebook Tracking Pixel & Verifying Your Domain Read More »
Listen up & subscribe on your favourite listening platform! Apple Podcasts| Spotify | Stitcher | Anchor.fm Following on from Episode 14 with Sophia Pallas, in this episode I cover some easy copywriting tactics that you can use to attract more of your customers. There’s no point offering a blanket approach to copywriting anymore as everyone is so busy, your …
Be Specific In Your Copywriting To Attract More of Who You Want Read More »
Listen up & subscribe on your favourite listening platform! Apple Podcasts| Spotify | Stitcher | Anchor.fm Coming up with content ideas for social media can be a total drag for many business owners out there. In this episode, I cover some ways to rethink the interactions you’re having with customers and potential customers to turn …
Why your customers are a goldmine of content ideas Read More »
Listen up & subscribe on your favourite listening platform! Apple Podcasts| Spotify | Stitcher | Anchor.fm Is saving time by using the Auto-Publish feature from Instagram to Facebook worth it? In this episode I discuss whether it’s a good idea and some pitfalls to avoid if you’re currently sharing all the same content everywhere. 02:24 …
Can You Share the Same Content On Instagram & Facebook Read More »
Listen up & subscribe on your favourite listening platform! Apple Podcasts| Spotify | Stitcher | Anchor.fm Instagram Reels are here to stay and can be fabulous for Instagram engagement. They’re also great if you’re someone who doesn’t love doing video where you’re speaking on camera. if you think that the only way to create a …
Five Ways To Use Instagram Reels for The Uninitiated Read More »
Listen up & subscribe on your favourite listening platform! Apple Podcasts| Spotify | Stitcher | Anchor.fm Instagram Stories are 15 second snippets of either images or video that you upload to Instagram. The cool thing about Instagram Stories is that they only last 24 hours! This means you can try different things, showcase behind …
Listen up & subscribe on your favourite listening platform! Apple Podcasts| Spotify | Stitcher | Anchor.fm We all have an ego when it comes to posting on social media, Instagram and Facebook are built on likes, comments, and follower counts. However, if you’re getting too caught up in whether people will like your post you’re …
Marketing Strategies, Social Media Marketing It’s not always about paid ads, in fact there’s so many ways you can promote yourself without spending a cent.Because it’s not usually that no one wants to buy your stuff… it’s that they haven’t heard you talk about it over and over and over and over again. Yet.So here’s …
Social Media Marketing Let’s face it, sometimes I feel like I totally suck at social media. That there’s no way I can be part of the conversation because my thoughts are coming out in fits and starts. I don’t want to be part of the noise. I’ve got nothing profound to say and no one …
It’s Time To Stop Worrying About Everyone Else Online Read More »
Facebook ads, Social Media Marketing It’s a BIG question that I often come up against.People assume that the more they spend on Facebook ads, the less involvement they need to have on their social media pages.But it couldn’t be further from the truth.To me, Facebook & Instagram as an eco-system. Everything is intertwined in a …
Can you just throw lots of money at Facebook ads (and it will work?) Read More »
Miranda Ivey is a go-to Australian online business mentor and marketer. An internationally recognised Facebook Ad Management specialist, she is dedicated to helping small businesses, practitioners and coaches grow their customer base by leveraging their unique market position. Together we create stand out businesses through paid advertising, strategic marketing and social media credibility. I do what I do because I believe every business, whether you’re starting out or 20 years in, should have the opportunity to share their uniqueness with the world, be heard and be paid.
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